TWICE - STRATEGY - Standard Version

TWICE STRATEGY is the fourteenth Korean extended play by South Korean girl group TWICE, released on December 6, 2024 through JYP Entertainment and Republic Records. Issued digitally and in multiple physical versions including Step editions, Highlight editions and exclusive vinyl formats, the mini album arrived during the group’s ninth anniversary era and features Strategy (feat. Megan Thee Stallion) as its lead single. The release continued TWICE’s expansion in the global music scene while further strengthening their international collaborations and English language discography.

The project blends electropop, bubblegum pop, R&B and contemporary dance production with strong Y2K and 1980s inspired influences that highlight TWICE’s evolving sound and confident performance style. Across the album, the group balances upbeat rhythmic energy with smoother melodic textures, layered harmonies and polished vocal arrangements that showcase both playful charisma and mature musical direction. The title track introduces bold pop production and dynamic rap integration through the collaboration with Megan Thee Stallion, while the broader EP explores themes of attraction, confidence and emotional connection through vibrant sonic experimentation.

STRATEGY received strong commercial success and positive reception from ONCE and music critics alike, debuting at number one on South Korea’s Circle Album Chart and reaching number four on the US Billboard 200, becoming TWICE’s sixth top ten entry on the chart. Critics praised the album’s energetic pop direction, cohesive production and ability to balance nostalgic influences with modern K pop sensibilities, reinforcing TWICE’s continued impact as one of the leading global girl groups of their generation.